Cloth $75.00 ISBN: 9780226234380 Will Publish March 2015
Paper $25.00 ISBN: 9780226234410 Will Publish March 2015
An e-book edition will be published.

Who Governs?

Presidents, Public Opinion, and Manipulation

James N. Druckman and Lawrence R. Jacobs

Who Governs?
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James N. Druckman and Lawrence R. Jacobs

192 pages | 1 figure, 15 tables | 6 x 9 | © 2015
Cloth $75.00 ISBN: 9780226234380 Will Publish March 2015
Paper $25.00 ISBN: 9780226234410 Will Publish March 2015
E-book $25.00 ISBN: 9780226234557 Will Publish March 2015
America’s model of representational government rests on the premise that elected officials respond to the opinions of citizens. This is a myth, however, not a reality, according to James N. Druckman and Lawrence R. Jacobs. In Who Governs?, Druckman and Jacobs combine existing research with novel data from US presidential archives to show that presidents make policy by largely ignoring the views of most citizens in favor of affluent and well-connected political insiders. Presidents treat the public as pliable, priming it to focus on personality traits and often ignoring it on policies that fail to become salient.

Melding big debates about democratic theory with existing research on American politics and innovative use of the archives of three modern presidents—Johnson, Nixon, and Reagan—Druckman and Jacobs deploy lively and insightful analysis to show that the conventional model of representative democracy bears little resemblance to the actual practice of American politics. The authors conclude by arguing that polyarchy and the promotion of accelerated citizen mobilization and elite competition can improve democratic responsiveness. An incisive study of American politics and the flaws of representative government, this book will be warmly welcomed by readers interested in US politics, public opinion, democratic theory, and the fecklessness of American leadership and decision-making.


Part I. Political Representation and Presidential Manipulation

Chapter 1. Presidential Crafted Talk and Democratic Theory
Chapter 2. The Political Strategy of Tracking the Public

Part II. Presidential Strategies to Shape Public Opinion

Chapter 3. How White House Strategy Drives the Collection and Use of Its Polling
Chapter 4. Segmented Representation
Chapter 5. Elite Strategies to Prime Issues and Image

Part III. America’s Democratic Dilemmas

Chapter 6. The Effects and Limits of Presidential Efforts to Move Public Opinion
Chapter 7. Rethinking Representation


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