Supersizing Urban America
How Inner Cities Got Fast Food with Government Help
What doesn’t get mentioned in all this? The fact that the federal government helped create the obesity crisis in the first place—especially where it is strikingly acute, among urban African-American communities. Supersizing Urban America reveals the little-known story of how the U.S. government got into the business of encouraging fast food in inner cities, with unforeseen consequences we are only beginning to understand. Chin Jou begins her story in the late 1960s, when predominantly African-American neighborhoods went from having no fast food chain restaurants to being littered with them. She uncovers the federal policies that have helped to subsidize that expansion, including loan guarantees to fast food franchisees, programs intended to promote minority entrepreneurship, and urban revitalization initiatives. During this time, fast food companies also began to relentlessly market to urban African-American consumers. An unintended consequence of these developments was that low-income minority communities were disproportionately affected by the obesity epidemic.
In the first book about the U.S. government’s problematic role in promoting fast food in inner-city America, Jou tells a riveting story of the food industry, obesity, and race relations in America that is essential to understanding health and obesity in contemporary urban America.
One Solving Urban Challenges through Fast Food
Two Searching for New Urban Markets
Three Creating Fast Food Cities with Government Help
Four Diversifying out of Necessity
Five Shoring Up the Urban Market
Six Making Sense of Recent Fast Food Policies
Seven Unpacking Links Between Fast Food and Obesity
Conclusion Proposing Solutions