Vintage Advertising

An A to Z

Julie Anne Lambert

Vintage Advertising

Julie Anne Lambert

Distributed for Bodleian Library, University of Oxford

144 pages | 109 color plates | 7.75 x 7.75
Paper $25.00 ISBN: 9781851245406 Will Publish April 2020 For sale in North America only
How did the advertisers of the past sell magnetic corsets, carbolic smoke balls or even the first televisions? Which celebrities endorsed products? How did innovations in printing techniques and packaging design play a part in the evolution of advertising? And what can these items tell us about transport, war, politics and even the royal family? ’Vintage Advertising: An A to Z’ takes a fresh look at historical advertising through a series of thematic and chronological juxtapositions. Richly illustrated from the John Johnson Collection of Printed Ephemera at the Bodleian Library, this book features a range of topics from Art to Zeitgeist, showcasing how nineteenth- and early twentieth-century advertisements often capture the spirit of their age and can be rich repositories of information about our past.
Contents
Contents Introduction A to Z The John Johnson Collection of Printed Ephemera Further Reading Picture credits Index
For more information, or to order this book, please visit https://www.press.uchicago.edu
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