Paper $19.95 ISBN: 9781551647548 Will Publish February 2020 N/F/S Canada, Ireland & United Kingdom
Cloth $69.95 ISBN: 9781551647562 Will Publish February 2020 N/F/S Canada, Ireland & United Kingdom

The Trudeau Formula

Seduction and Betrayal in an Age of Discontent

Martin Lukacs

The Trudeau Formula

Martin Lukacs

Distributed for Black Rose Books

280 pages | 5 1/2 x 8 1/4
Paper $19.95 ISBN: 9781551647548 Will Publish February 2020 N/F/S Canada, Ireland & United Kingdom
Cloth $69.95 ISBN: 9781551647562 Will Publish February 2020 N/F/S Canada, Ireland & United Kingdom
After a decade of Stephen Harper, the arrival of Justin Trudeau as prime minister of Canada felt like a relief. But as Canadians reckon with the gulf between the dazzling promise of Trudeau’s election and the grim reality of his government, journalist Martin Lukacs makes the case that “real change” was never part of the agenda.
 
Drawing on investigative research and first-hand reporting, Lukacs reveals that behind the latest wave of Trudeaumania was a slick status-quo political machine, backed by a cast of corporate elites and lobbyists who expected a pay-off from Liberal rule in Ottawa. He sheds light on a climate plan hatched in collaboration with Big Oil, the arming of a bloody Saudi war in Yemen, a reconciliation industry masking the ongoing theft of Indigenous lands, and the off-loading of public infrastructure to private profiteers—together these signal not a break from Harper, but a continuation of his destructive legacy. Trudeau’s much-hyped new politics, Lukacs argues, were in fact an Instagram-era spin on an old Liberal approach: playing to people’s desire for far-reaching change in order to ward off a backlash against the Canadian elite.
 
But as the Trudeau formula unravels, Lukacs warns that right-wing scapegoating politicians are misdirecting this growing discontent with the established order. He argues that the only way to defeat the rise of an ugly right—and fulfill the hopes betrayed by Trudeau—is an unapologetically bold response to inequality, racism, and climate breakdown. In this election year and beyond, Lukacs contends that it is time for Canada’s progressive majority to abandon the idea of political saviors and renew the task of collectively winning the world we need.
 
Contents
Introduction PART I The Elements of the Formula: Super Brand Trudeau 1. Real Changeā„¢ 2. The Click-Bait Prime Minister 3. Party of the People? 4. The Best Policy That Money Can Buy 5. The Radical Centre PART II The Outcome of the Formula: The
Review Quotes
Naomi Klein, author of This Changes Everything and The Shock Doctrine
“With meticulous reporting and clear-eyed analysis, Lukacs has written a must-read that brilliantly maps the inner logic of the Trudeau years. He decodes how a progressive veneer is bound to an elite agenda, and in the process shows how Canada’s establishment operates when they think no one is watching.”
David Suzuki, scientist and broadcaster
“This [is a] rigorously researched book ... Martin Lukacs is a journalist I depend on to inform me about what is really going on.”
Gerald Butts, principal advisor to Justin Trudeau
“I endorse [the] characterization of your argument as ridiculous.”
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