Paper $35.00 ISBN: 9781787351660 Published April 2018 For sale in North America only
Cloth $65.00 ISBN: 9781787351677 Published April 2018 For sale in North America only

Social Media in Emergent Brazil

How the Internet Affects Social Mobility

Juliano Spyer

Social Media in Emergent Brazil

Juliano Spyer

Distributed for UCL Press

240 pages | 77 illustrations | 6 x 9 1/4 | © 2017
Paper $35.00 ISBN: 9781787351660 Published April 2018 For sale in North America only
Cloth $65.00 ISBN: 9781787351677 Published April 2018 For sale in North America only
Since the birth of the internet, low-income Brazilians have received little government support to help them access it. In response, they have largely self-financed their digital migration, which can be seen in the rise of internet cafés in working-class neighborhoods and families purchasing their own computers through special agreements. Juliano Spyer argues that social media is the way for low-income Brazilians to stay connected, despite systematic ridicule from the more affluent, thus suggesting that social media serves a crucial function in strengthening traditional social relations.
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