New West

Innovating at the Intersection

Wolfgang Wagener and Leslie Erganian

New West

Wolfgang Wagener and Leslie Erganian

Distributed for Hirmer Publishers

320 pages | 500 color plates | 11 1/2 x 9 | © 2019
Cloth $65.00 ISBN: 9783777431895 Published October 2019 For sale in Canada, Mexico, and the USA only
The mid-century linen postcard, recognized for its color-saturated hues and textured finish, evolved as a rare hybrid of the mediums of photography, painting, and mass printing. NEW WEST, a comprehensive publication of this popular art form, explores the evolution of the American West through these vibrant and compelling images.

The American West is renowned for its unique and spectacular natural scenery. While early images depicting vast expanses of unsettled land still persist, today, contemporary westerners are far more likely to live in cities than in the wild. NEW WEST celebrates the preexisting geography of the landscape, as well as its high-speed transformation to suit man’s need for growth, commerce, transportation, entertainment, arts, education, and public life. Looking through the lens of four waves of innovation; steam, steel, oil, and information, this book also asks the ultimate question of any exploration
of history: What innovation is next?
 
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