Table of Contents
Preface
Kristin McCourtie
Foreword
George Cairns
The role of Design in Business
Gjoko Muratovski
Models of Design: Envisioning a Future Design Education
Ken Friedman
Are You on Board? The Role of Design-led Innovation in Strengthening Key Partnerships within an Australian Airport
Rebecca Price, Cara Wrigley and Alexander Dreiling
Publicly Funded Design Support for Small and Medium Manufactures: How it might be best managed
James Woudhuysen and Peter Ford
Understanding, Utilizing and Valuing Design Tools in Business
Rohan Doherty, Cara Wrigley and Judy Mathews
New Zealand’s Nation Brand and its Impact on Exporting Businesses
Eden Potter and Raul Sarrot
Design for Competitive Advantage in Capital Goods
Robbie Napper
Insights from Scotland’s First Design-led Innovation Program for SMEs to Enhance Economic Competitiveness and Design Leadership
Catherine Docherty and Jill MacBryde
Applying Design-led Innovation in a Not-for-profit Aged Care Provider to Create Shared Value
Erez Nusem, Aimee Defries and Cara Wrigley
Is the Interior Design of Your Workplace Honing or Blunting Your Competitive Edge?
Kellee Frith
Gamification in Design – A Conversation with Søren Ingomar Petersen
Gjoko Muratovski
Acknowledgments
Organizers, Advisory Board, Review Panel and Conference Partners