The Cycle
A Practical Approach to Managing Arts Organizations
Distributed for Brandeis University Press
212 pages
|
6 x 9
- Contents
Table of Contents

Contents
Authors’ Note • Introduction • Programming: It Is All about the Art • Programmatic Marketing: Putting Butts in Seats • Institutional Marketing: Image Is Everything • Building the Base: It’s All in the Family • Assembling a Productive Board: The Head of the Family • Generating Revenue: Earning Rent from the Cycle • Controlling Expenses: Not Glamorous, but Essential • Implementing the Cycle: The Cycle Worksheet • When the Cycle Breaks • The Cycle and Strategic Planning • Epilogue • Acknowledgments
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Art: Art--General Studies
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