Distributed for Brandeis University Press
CASE 6.1 JA Worldwide: Creating a Global Brand
This case presents the branding challenge for Junior Achievement (JA) Worldwide, a very large and impactful social impact organization with limiting brand awareness. Reaching over 10 million students in over 100 countries, there is a great story to be told. The case provides students with the opportunity to lean in on a high impact branding challenge.
The Heller Social Impact Case Collection is available for purchase here.
Instructors may request the Teaching Notes for the book.
14 pages | 1 b/w image, 2 b/w figures | 8.5 x 11 | © 2024
Economics and Business: Business--Business Economics and Management Studies
Education: Higher Education
