Ageing in a Consumer Society

From Passive to Active Consumption in Britain

Ageing in a Consumer Society

Distributed for Bristol University Press

160 pages
Paper $45.95 ISBN: 9781861348821 Published September 2008 For sale in North and South America only
Cloth $100.00 ISBN: 9781861348838 Published September 2008 For sale in North and South America only
Targeted as the ’grey consumer’, people retiring now participated in the creation of the post-war consumer culture. These consumers have grown older but have not stopped consuming.Based on extensive analysis over two years, this unique book examines the engagement of older people with consumer society in Britain since the 1960s. It charts the changes in the experience of later life in the UK over the last 50 years, the rise of the ’individualised consumer citizen’ and what this means for health and social policies. The book will appeal to students, lecturers, researchers and policy analysts. It will provide material for teaching on undergraduate courses and postgraduate courses in sociology, social policy and social gerontology. It will also have considerable appeal to private industry engaged with older consumers as well as to voluntary and non-governmental organisations addressing ageing in Britain.
Social change and later life
The historical evolution of the third age
Cohort, generation and time
Consumption and the changing nature of the household in later life
Later life in consumer society
Income, expenditure and inequalities in later life
Consuming health in later life
Health and social policy: a moving target
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