Paper $27.50 ISBN: 9780226606972 Published February 2019
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Creativity on Demand

The Dilemmas of Innovation in an Accelerated Age

Eitan Y. Wilf

Creativity on Demand

Eitan Y. Wilf

240 pages | 6 halftones | 6 x 9 | © 2019
Paper $27.50 ISBN: 9780226606972 Published February 2019
Cloth $82.50 ISBN: 9780226606835 Published February 2019
E-book $10.00 to $27.50 About E-books ISBN: 9780226607023 Published February 2019
Business consultants everywhere preach the benefits of innovation—and promise to help businesses reap them. A trendy industry, this type of consulting generates courses, workshops, books, and conferences that all claim to hold the secrets of success. But what promises does the notion of innovation entail? What is it about the ideology and practice of business innovation that has made these firms so successful at selling their services to everyone from small start-ups to Fortune 500 companies? And most important, what does business innovation actually mean for work and our economy today?
 
In Creativity on Demand, cultural anthropologist Eitan Wilf seeks to answer these questions by returning to the fundamental and pervasive expectation of continual innovation. Wilf focuses a keen eye on how our obsession with ceaseless innovation stems from the long-standing value of acceleration in capitalist society. Based on ethnographic work with innovation consultants in the United States, he reveals, among other surprises, how routine the culture of innovation actually is. Procedures and strategies are repeated in a formulaic way, and imagination is harnessed as a new professional ethos, not always to generate genuinely new thinking, but to produce predictable signs of continual change. A masterful look at the contradictions of our capitalist age, Creativity on Demand is a model for the anthropological study of our cultures of work.
 
Contents
Acknowledgments

Introduction: The Ubiquity and Ambiguity of Routinized Business Innovation

1 Robinson Crusoe in Manhattan: Planned Accidents Are Good to Innovate With
2 “Putting This Mess into a Structure”: Cultural Contradictions and Discursive Resolutions
3 “Listening to the Voice of the Product”: Human Creativity Displaced
4 The Post-it Note Economy: Understanding Post-Fordist Business Innovation
5 Clutter: Unpacking the Stuff of Business Innovation
6 “Life Design”: The Omnivorous Logic of Business Innovation
Conclusion: Institutional Myths of Innovation

Notes
List of References
Index
 
Review Quotes
Don Brenneis, University of California, Santa Cruz
“Attentive, engaging, and highly innovative, Creativity on Demand brings an acute ethnographic sensibility to bear on the making of the ‘new’ in contemporary corporate life, showing us, in the process, how anthropology can help us better understand our present-day condition. This is a singularly thought-provoking read.”
Keith Murphy, University of California, Irvine
“I’ve been waiting for years for a book like this to come along. Using an approach that neither celebrates innovation nor dismisses it, Creativity on Demand is the first extended critical exploration of a concept with a lot of social force behind it, but—until now—not much ethnographic light illuminating its inner workings. Anyone interested in the political economy of operationalized creativity will find something to run with in this book.”
Andrew Orta, University of Illinois at Urbana-Champaign
“Creativity on Demand shines an ethnographic light on the ceaseless production of newness as a quality of contemporary ‘fast’ capitalism. Wilf’s work with innovation consultants is an important contribution to anthropological and other critical studies of business.”
For more information, or to order this book, please visit https://www.press.uchicago.edu
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