Paper $25.00 ISBN: 9780226533315 Published December 2018
Cloth $75.00 ISBN: 9780226533285 Published December 2018
E-book $10.00 to $25.00 About E-books ISBN: 9780226533452 Published December 2018 Also Available From

Cigarettes, Inc.

An Intimate History of Corporate Imperialism

Nan Enstad

Cigarettes, Inc.

Nan Enstad

336 pages | 35 halftones | 6 x 9 | © 2018
Paper $25.00 ISBN: 9780226533315 Published December 2018
Cloth $75.00 ISBN: 9780226533285 Published December 2018
E-book $10.00 to $25.00 About E-books ISBN: 9780226533452 Published December 2018
Traditional narratives of capitalist change often rely on the myth of the willful entrepreneur from the global North who transforms the economy and delivers modernity—for good or ill—to the rest of the world. With Cigarettes, Inc., Nan Enstad upends this story, revealing the myriad cross-cultural encounters that produced corporate life before World War II.

In this startling account of innovation and expansion, Enstad uncovers a corporate network rooted in Jim Crow segregation that stretched between the United States and China and beyond. Cigarettes, Inc. teems with a global cast—from Egyptian, American, and Chinese entrepreneurs to a multiracial set of farmers, merchants, factory workers, marketers, and even baseball players, jazz musicians, and sex workers. Through their stories, Cigarettes, Inc. accounts for the cigarette’s spectacular rise in popularity and in the process offers nothing less than a sweeping reinterpretation of corporate power itself.
Contents
Preface: Who Counts in the Corporation?

Introduction

1 The Bright Leaf Cigarette in the Age of Empire
2 Corporate Enchantment
3 The Bright Leaf Tobacco Network
4 Making a Transnational Cigarette Factory Labor Force
5 Of Camels and Ruby Queens
6 The Intimate Dance of Jazz and Cigarettes
7 Where the Races Meet

Conclusion: Called to Account

Acknowledgments
Notes
Index
Review Quotes
Choice
“Essential. . . In Cigarettes, Inc., Enstad brings the tools of a master cultural historian to the relatively staid genre of corporate history. . . . Global in scope, ambitious in conception, and meticulous in execution, Enstad’s book is a provocative must-read for historians of capitalism and imperialism alike.​”
Times Literary Supplement
“Both of Nan Enstad’s goals are worthy: to correct the record by giving credit where it’s equally or more substantially due, and to play down the importance of the individual actor in favour of a model of distributed agency. The former approach, even as a corrective, often falls into a narrow, somewhat old-fashioned conception of what it means to act in the corporate realm – perhaps such narrative demands are irresistible. With the cult of the founder-entrepreneur as strong as ever, the latter project is more urgently needed.”
N.D.B. Connolly, author of A World More Concrete
“Fluent. Ambitious. Transformative. Cigarettes, Inc. offers a revelatory look at the modern corporation and the many worlds it made and remade. From the tobacco fields and boardrooms of the Jim Crow South to the factories, farms, and merchant shops of Shanghai, Enstad reconstructs how American big business built a vast overseas empire held in place by millions of smokers, thousands of workers, dozens of capitalists, and one, mischievous little product—the mass-produced, bright leaf tobacco cigarette. Rolling the history of consumer culture, work, innovation and bald political power into a single, powerful account, what she’s done here is almost as impressive as how she’s done it.  Brilliant.​”
David Roediger, author of How Race Survived US History
“With this remarkable book, Enstad redefines the cutting edge of the new history of capitalism. Transnational sweep and local texture cohabit in Cigarettes, Inc., as do searching examinations of corporate power and shrewd discussions of culture and style.”
Bethany Moreton, Dartmouth College
“Alongside the nation-state, the multinational corporation is one of the most powerful agents in modern history, yet our understanding of it is too often limited by heroic narratives of individual innovation or stunted accounts of businessmen and bureaucrats. With clarity and verve, Enstad grounds the corporate transformation of property, power, and production in the lives of the people who created, advertised, distributed, and consumed one of the twentieth century’s most destructive products. This engrossing and thickly peopled account of the cigarette’s rise in China and the United States is essential reading for all of us who live in the world remade by the corporate form—from the commanding heights of law and trade to the intimate intricacies of social relationship and human bodies.”

American Historical Association: AHA - Albert J. Beveridge Award
Won

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