Journal of Consumer Research

Frequency: 6 issues/year; ISSN: 0093-5301; E-ISSN: 1537-5277
ISI-JCR ranking: #15 out of 110 in Business
Impact Factor: 2.783 2013 ISI-JCR
Editors: Darren Dahl, Eileen Fischer, Gita V. Johar, Vicki Morwitz
Interim Managing Editor: Vladimir Dovijarov

 

Founded in 1974, the Journal of Consumer Research publishes scholarly research that describes and explains consumer behavior. Empirical, theoretical, and methodological articles spanning fields such as psychology, marketing, sociology, economics, and anthropology are featured in this interdisciplinary journal. The primary thrust of JCR is academic, rather than managerial, with topics ranging from micro-level processes (e.g., brand choice) to more macro-level issues (e.g., the development of materialistic values).