Journal of Consumer Research

Frequency: 6 issues/year; ISSN: 0093-5301; E-ISSN: 1537-5277
Editors: Mary Frances Luce, Ann McGill, Laura Peracchio
Managing Editor: Mary-Ann Twist

 

Founded in 1974, the Journal of Consumer Research publishes scholarly research that describes and explains consumer behavior. Empirical, theoretical, and methodological articles spanning fields such as psychology, marketing, sociology, economics, and anthropology are featured in this interdisciplinary journal. The primary thrust of JCR is academic, rather than managerial, with topics ranging from micro-level processes (e.g., brand choice) to more macro-level issues (e.g., the development of materialistic values).