Paper $39.95 ISBN: 9789089643124 Published September 2012 For sale only in the United States, its dependencies, the Philippines, and Canada

Watch and Learn

Rhetorical Devices in Classroom Films after 1940

Eef Masson

Watch and Learn
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Eef Masson

Distributed for Amsterdam University Press

372 pages | 30 halftones | 6 x 9 | © 2012
Paper $39.95 ISBN: 9789089643124 Published September 2012 For sale only in the United States, its dependencies, the Philippines, and Canada
Instructional films of the twentieth century, used to teach, train, inform, or advertise to their viewers, can provide historians and scholars of cinema studies with a wealth of information about both their creators and intended consumers. Watch and Learn focuses on the rhetoric used in these films, particularly the way in which the films used in the classroom relate to their audience, casting them both as film viewers and students. Providing the outline for a new methodology for interpreting and understanding the scripts and visuals of this peculiar brand of cinema, this book approaches the study of instructional films from a novel and illuminating perspective.

Part One
1. Film for Education: Debates, Idea(l)s and Practices
    1.1 Film as an Educational Tool
       1.1.1. Possibilities
       1.1.2 Limitations
    1.2 The Classroom Film: Institutionalisation
       1.2.1 NOF: Organisation and Procedures
       1.2.2 NOF: Rules and Regulations
2. Classroom Film use and the Pedagogical Dispositif
    2.1 The Reception and Use of Classroom Films
       2.1.1. Scepticism and Resistance
       2.1.2 Some Hypotheses on Film Usage
    2.2 Classroom Films and the Pedagogical Dispositif
Part Two
3. Rhetoric: Text & Frame
    3.1 Rhetoric: Conceptual Exploration
    3.2 Framing Rhetoric
    3.3 Textual Rhetoric
4. Textual Rhetoric I: Motivational Devices
    4.1 Textual Motivation: Foci and Strategies
       4.1.1 Matter Made Appealing
       4.1.2 Viewing Made Appealing
    4.2 Strategies of Motivation: Blurred Boundaries
    4.3 Textual Motivation Reconsidered: Didactic Matter and Periphrasis
5. Textual Rhetoric II: Referencing the Pedagogical Dispositif
    5.1 References to the Dispositif: the Discursive Variety
    5.2 A Historical Perspective
    5.3 Referencing the Dispositif and Issues of Authority

Conclusions: Towards a Conception of the Dispositif Notion as a Comparative Tool
List of Illustrations
NOF Films Online
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