Remediating McLuhan

Richard Cavell

Remediating McLuhan

Richard Cavell

Distributed for Amsterdam University Press

200 pages | 3 color plates, 3 halftones, 2 line drawings | 6 x 9
Cloth $99.00 ISBN: 9789089649508 Published February 2017 For sale only in the United States, its dependencies, the Philippines, and Canada
While current scholarly interest has assured Marshall McLuhan’s (1911–80) foundational status as a media theorist, much room still exists for further exploration of his writings, which have taken on additional layers of significance in our contemporary digital moment. Holding that media were extensions of the human, McLuhan also posited that the human was a product of technology. Ranging across fields as diverse as art history, biotechnology, and beyond, this collection of essays considers McLuhan’s groundbreaking approach within a number of new contexts and explores the distinguishing features of his media theory.
Contents
Introduction
List of sigla
I
Re: Mediation
  1. Beyond McLuhanism
  2. McLuhan and the Question of the Book
Embodiment as Incorporation
  1. McLuhan and the Body as Medium
  2. McLuhan, Tactility, and the Digital
  3. Mechanical Brides and Vampire Squids
Empathic Media
  1. McLuhan: Motion: e-Motion (Towards a Soft Ontology of Media)
  2. Re-Mediating the Medium
Determining Technology
  1. McLuhan, Turing, and the Question of Determinism
  2. Angels and Robots
Being Mediated
  1. Marshall McLuhan’s Echo-Criticism
  2. McLuhan and the Technology of Being
II
  1. The Tragedy of Media: Nietzsche, McLuhan, Kittler
Coda: On the 50th Anniversary of Understanding Media
Notes
Works Cited
Index
 
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