Personal Style Blogs

Appearances That Fascinate

Rosie Findlay

Personal Style Blogs

Rosie Findlay

Distributed for Intellect Ltd

206 pages | 19 color plates | 7 x 9
Paper $33.00 ISBN: 9781783208340 Published December 2017
From Style Rookie to Style Bubble, personal style blogs exploded onto the scene in the mid-2000s giving voice to young and stylish writers who had their own unique take on the seasonal fashion cycle and how to curate an individual style within the shifting swirl of trends. Personal Style Blogs examines the history and rise of style blogging and looks closely at the relationship between bloggers and their (frequently anonymous) readers as well as the response of the fashion industry to style bloggers’ amateur and often unauthorized fashion reportage.
 
The book charts the development of the style blogosphere and its transformation from an alternative, experimental space to one dominated by the fashion industry. Complete with examples of several famous fashion bloggers, such as Susie Lau, Rumi Neely, and Tavi Gevinson, the author explores notions of individuality, aesthetics, and performance on both sides of the digital platform. Findlay asks: what can style blogging teach us about women’s writing and the performance of a private self online? And what drives style bloggers to carve a space for themselves online?
 
Contents
Acknowledgements
 
Introduction
 
Chapter 1: A Succession of Quick Leaps
 
Chapter 2: Blogging the Bedroom
 
Chapter 3: Intimacy at a Distance
 
Chapter 4: Performing Fashion’s Imaginary
 
Chapter 5: Style Bloggers and the Contested Field of Fashion
 
Conclusion
 
References
 
Index
 
For more information, or to order this book, please visit http://www.press.uchicago.edu
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