Poetics of the Poster
The Rhetoric of Image-Text
Distributed for Liverpool University Press
The unique collaborative relationship between text and image has allowed the once-humble poster to evolve distinctive strategies of persuasion that have transformed modern advertising. Closely related to contemporary developments in the visual arts—in particular Futurism and Art Deco—these advances also reflect the contemporary confluence between art and graphic design. Focusing on the innovative visual equivalents of conventional textual ways of communicating meaning—metaphor, metonymy, and rebus—Poetics of the Poster looks at how modern-day signage—from airline logos to tourism advertisements to boxing match announcements—wields maximum persuasive power over viewers.
Acknowledgements
Introduction
1. The Rhetoric of Image-Text: Word and Image in Early Modern Poster Design
2. Visual Metaphors: Airline Logos—Air France’s Hippocampe and BOAC’s Speedbird
3. Visual Metonymies: Boxing Posters
4. The Poetics of the Rebus: Representing Speed
5. Mountain as Icon: Swiss Tourist Posters 1900–48
Conclusion: Image without Text
Select Bibliography
Index of Proper Names
Art: Art--General Studies
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