Cloth $32.50 ISBN: 9781930066564 Published October 2006

Neon Boneyard

Las Vegas A-Z

Judy Natal

Neon Boneyard
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Judy Natal

Distributed for Columbia College Chicago Press

With an Introduction by Johanna Drucker

88 pages | 32 color plates | 6-3/4 x 9
Cloth $32.50 ISBN: 9781930066564 Published October 2006
The garish glow of neon was part of what put Las Vegas on the map—quite literally. The city’s most distinctive form of expression, neon signs tell an elaborate story of the history of Las Vegas, from their debut in 1929 at the onset of the Depression, when their seductive tones lured travelers through the Mojave Desert to part with scarce dollars, to today, when their flickering glow is a vanishing facet of the gaudy spectacle that is contemporary Vegas.

Established in 1996 to preserve Las Vegas’s underappreciated neon heritage, the Neon Boneyard houses many of the city's historic casino signs on a three-acre site at the edge of the city. The core of the collection of unrestored signage came from the pioneering Young Electric Sign Company, one of the first to produce neon signs in the area; but, in recent years, it has grown through donations from businesses and individuals who appreciate the key role played by neon in the growth of Las Vegas. 

Through Judy Natal’s photographs, the Neon Boneyard becomes a dynamic archaeological site that brings Vegas’s past to life in startling ways. The towering figure of Mr. O’Lucky becomes a home for the homeless, while the crumpled sign of a wedding chapel reflects the faded dreams of a lost paradise. Through such juxtapositions of success and failure, of past and present, Neon Boneyard: Las Vegas A–Z returns us to an earlier image of Vegas, suffused with the warm, commercial glow of neon, lighting the desert and inventing modern nightlife.

Rod Slemmons, director of the Museum of Contemporary Photography

“Smart artists pick up where their predecessors stopped. I think of Judy Natal's project as a further exploration of Walker Evans's record of America's increased need to narrate itself in the mid-1930s: restaurant and hotel names, road signs and gas stations, billboards. The triumph of language over landscape is now complete, with Las Vegas as vanguard and champion, making the distinction of the dancer from the dance even more difficult than Yeats imagined.”

Las Vegas Sun
"Magnificent in size and artistry, the metal structures appear in Natal's photos as living creatures mingling in their private community under the sunny skies."
Contents
Introduction: Sign Language
The Plates: Neon Boneyard, Las Vegas A-Z
Fallen Icons: The Afterlife of Signs - A Conclusion by Johanna Drucker
Notes on the Photographs
Suggested Readings
Acknowledgments
About the Author and the Essayist
For more information, or to order this book, please visit http://www.press.uchicago.edu
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