A Nation of Shopkeepers
Trade Ephemera from 1654 to the 1860s in the John Johnson Collection
Distributed for Bodleian Library, University of Oxford
154 pages
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183 color plates
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8-1/4 x 10-1/2
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© 2001
The John Johnson Collection at the Bodleian Library is one of the world's most important collections of printed ephemera. This exhibition catalog focuses on just one of the many subject areas of the Collection—trades and shops. Richly illustrated with trade cards, bill headings, prints, and games—many of which have not been previously reproduced—these miniature works of art depict shops, products, tradesmen, and trades through the ages, giving us fascinating insights into the wealth of goods available and the people who bought and sold them.
Contents
Foreword
Acknowledgements
Introduction
The John Johnson Collection of Printed Ephemera
The Ephemera of Trade
Terminology
The Exhibition
I. Shop Signs (nos. 1–7)
2. The Development of Trade Cards and Bill Headings
A Chronological Sequence of Trade Cards (nos. 8–50)
A Chronological Sequence of Bill Headings (nos. 51–66)
Coloured Trade Cards (nos. 67–75)
3. Tradesmen's Lists (nos. 76–82)
4. The Printing of Trade Cards (nos. 83–103)
5. Cries, Itinerants and Services (nos. 104–123)
6. Women in Trade (nos. 124–153)
7. Premises
Exteriors (nos. 154–172)
Interiors (nos. 173–190)
8. The Great Exhibition (nos. 191–212)
9. Tradesmen: Humorous Perceptions, Apprenticeships, Making Things and the Transportation of Goods (nos. 213–244)
10. Products (nos. 245–281)
11. Juvenilia (nos. 282–291)
12. William Newman, Engraver (nos. 292–324)
13. Oxford Trade (nos. 325–338)
Bibliography
Index
Acknowledgements
Introduction
The John Johnson Collection of Printed Ephemera
The Ephemera of Trade
Terminology
The Exhibition
I. Shop Signs (nos. 1–7)
2. The Development of Trade Cards and Bill Headings
A Chronological Sequence of Trade Cards (nos. 8–50)
A Chronological Sequence of Bill Headings (nos. 51–66)
Coloured Trade Cards (nos. 67–75)
3. Tradesmen's Lists (nos. 76–82)
4. The Printing of Trade Cards (nos. 83–103)
5. Cries, Itinerants and Services (nos. 104–123)
6. Women in Trade (nos. 124–153)
7. Premises
Exteriors (nos. 154–172)
Interiors (nos. 173–190)
8. The Great Exhibition (nos. 191–212)
9. Tradesmen: Humorous Perceptions, Apprenticeships, Making Things and the Transportation of Goods (nos. 213–244)
10. Products (nos. 245–281)
11. Juvenilia (nos. 282–291)
12. William Newman, Engraver (nos. 292–324)
13. Oxford Trade (nos. 325–338)
Bibliography
Index
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History: British and Irish History
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