Marketing Modernity
Victorian Popular Shows and Early Cinema
Distributed for University of Exeter Press
In this innovative study of early film exhibition, Joe Kember reveals a rich and diversifying landscape of popular entertainments in the mid-to-late nineteenth and early twentieth centuries. Marketing Modernity calls for a reconsideration of the relationship between early film and industrial modernity, highlighting the role of the showman during that period, and revealing how modern entertainments stitched their commercial imperatives into the everyday lives of their audiences by marketing existing, comfortable modes of performance and personality.
List of Illustrations
Acknowledgements
Introduction
1 Performing Intimacy: An Institutional Account of Early Film
2 Expertise and Trust: Popular Lecturing Traditions and Early Film
3 Knowing Better: Traditions of Showmanship and Early Film
4 ‘Oh, there’s our Mary!’ Performance On-screen
5 Conjurors, Adventurers, and Other Authors
Conclusion: Early Institutional Cinemas
Notes
Bibliography
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