Media Policy for the Digital Age

The Netherlands Scientific Council for Government Policy

Media Policy for the Digital Age
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The Netherlands Scientific Council for Government Policy

Distributed for Amsterdam University Press

84 pages | 6-1/4 x 9-1/2 | © 2006
Paper $32.95 ISBN: 9789053568262 Published May 2006 For sale only in the United States, its dependencies, the Philippines, and Canada
Traditionally, the Netherlands has enjoyed status as a test market for new media. But in the past decade, such innovations have been severely hampered by questions about the future of public broadcasting. This issue has led to abundant political grandstanding, but little in the way of definitive policymaking. In February 2005, the Scientific Council for Government Policy published a report with practical policy suggestions. Media Policy for the Digital Age summarizes the Council’s recommendations, giving readers outside the Netherlands insight into the issues at stake and possible solutions, as well as a concise analysis that tackles the challenges of making robust media policy for the twenty-first century.
1.  Introduction and Abstract
2.  Media and Society:  Some General Reflections
2.1  A Dynamic but Complex Media Landscape
2.2  Fast Commercial Marketplace, Slow Government Response
2.3  Aims and Scope of the Report
2.4  Definitions of the Media Landscape
2.5  Values that Inspire and Legitimate the Definition of Public Interests
     2.5.1  Freedom and Equality
     2.5.2  Accessibility
     2.5.3  Independence
     2.5.4  Pluralism
3.  A Changing Landscape:  Short Overview of the Dominant Trends
3.1  Major Characteristics of the Media Landscape in the Digital Age
3.2  Will Traditional Values Do?  A Fresh Look and the Need for a Broader Perspective
4.  A Short History of the Dutch Broadcasting Policy
4.1  Early Commercial Days
4.2  Perceived Scarcity
4.3  Post Second World War
4.4  The 1960s - Commercial Pressure from the North Sea
4.5  New Broadcasting Law 1967
4.6  Policy in the 1970s
4.7  Different Structure for Regional Broadcasting
4.8  Pseudo-Commercialism and Increasing Domestic Competition
4.9  More Competition from Abroad
4.10 Scientific Council Report 1982
4.11  1987 and Further:  The New Media Law and Its Later Modifications
5.  Other Domains of Media Policy
5.1  Broadcast Policy in 2005
5.2  Commercial Broadcasting
5.3  Press Policy in 2005
5.4  Cable Policy in 2005
5.5  Policy for New Media in 2005
5.6  Media Concentration in 2005
6.  Infrastructure in the Netherlands:  Challenges and Policy Questions
6.1  Digitalisation and Technological Convergence
     6.1.1  Digitalisation
     6.1.2  Technological Convergence
     6.1.3  Spectrum Scarcity
6.2  Related Policy Questions
6.3  Economic Consequences
6.4  Summing up:  Robust Trends and Uncertain Developments
6.5  Conclusions
7.  The Media Landscape:  An Institutional Perspective on Change
7.1  International Landscape
7.2  National Landscape
7.3  The Role of the Dutch Government
7.4  Fragmented Supervision
7.5  Content Providers to the Media Landscape
     7.5.1  Quality as a Public Interest
8.  A New Paradigm:  A Functional Approach to the Media Landscape
8.1  Reasons for Renewal
     8.1.1  Future-Proof Policymaking
     8.1.2  The Relevance of Values
     8.1.3  Hybridisation
8.2  The Strategic Metric - Combining Functions with Values
8.3  Defining the Functions in Detail
     8.3.1  News Provision
     8.3.2  Opinion and Debate
     8.3.3  Entertainment
     8.3.4  Arts and Culture (and Education)
     8.3.5  Specialised Information
     8.3.6  Advertising and Public Relations (Persuasive Information and Communication)
8.4  Using a Functional Approach to Develop Dutch Media Policy
8.5  More Explicit and Precise Legitimation for Public Broadcasting is Needed
8.6  Values, Risks and Priorities:  A Functional Analysis of the Media Landscape
8.7  Government Media Policy:  The Need for Selective and Cautious Involvement
8.8  Specific Recommendations
8.9  Rethinking Public Broadcasting
     8.9.1  Questions
     8.9.2  Answers
     8.9.3  Closing Remarks
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