Maucher and Malik on Management

Maxims of Corporate Management - Best of Helmut Maucher´s Speeches, Essays and Interviews

Helmut Maucher, Fredmund Malik, and Farsam Farschtschian

Maucher and Malik on Management

Helmut Maucher, Fredmund Malik, and Farsam Farschtschian

Distributed for Campus Verlag

Translated from German by Myrna Lesniak
356 pages | 10 halftones | 5 1/2 x 8 1/2 | © 2013
Cloth $39.00 ISBN: 9783593500256 Published February 2014
They are maxims of the successful corporate leader: good managers always focus on their companies, never on themselves; good managers view themselves as being servants to, rather than masters of, the whole; and good managers run their businesses with the goal of achieving long-term success, not as if their companies were short-term profit-generating machines. In this collection, Fredmund Malik and Farsam Farschtschian focus on one exemplary manager: Helmut Maucher, the former Nestlé CEO who turned his company into a powerful global enterprise without being distracted by passing fads. The resulting book—a combination of interviews, essays, and other works by Maucher—offers a unique exchange of ideas between three of the world’s corporate management pioneers.

Preface by Farsan Farschtschian


Part 1

Introduction by Fredmund Malik

Good management – Good Food, Good Life


Part 2

From Helmut Maucher’s Speeches, Publications and Interviews

Editorial note

Corporate Policy, Corporate Management and Organization Policy

Human Resources and Management Policy

Sustainability and Value Orientation

Research and Innovation


Marketing, Advertising and Communication

The Economy, Politics and Society


Part 3

Discussion between Helmut Maucher and Fredmund Malik

Thoughts on Management and the Economy

Introduction to the Discussion

Corporate Governance, Organizational Structure and Strategy

Effective Management and Daily Management Routine

Politics, Business and Society


Part 4

Helmut Maucher’s Thoughts on the Future and Recommendations for Improving our Democratic Constitutions

Concluding Remarks


Part 5


Management-Doing the Right Thing in the Right Way


Part 6


Earlier Key Statements made by Helmut Maucher

Collection of Helmut Maucher’s Aphorisms and Thoughts




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