Maucher and Malik on Management
Maxims of Corporate Management - Best of Helmut Maucher´s Speeches, Essays and Interviews
Distributed for Campus Verlag
356 pages
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10 halftones
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5 1/2 x 8 1/2
They are maxims of the successful corporate leader: good managers always focus on their companies, never on themselves; good managers view themselves as being servants to, rather than masters of, the whole; and good managers run their businesses with the goal of achieving long-term success, not as if their companies were short-term profit generating machines. In this collection, Fredmund Malik and Farsam Farschtschian focus on one exemplary manager: Helmut Maucher, the former Nestlé CEO who turned his company into a powerful, global enterprise without being distracted by passing fads. The resulting book—a combination of interviews, essays, and other works by Maucher—offers a unique exchange of ideas between three of the world’s corporate management pioneers.
For more information, or to order this book, please visit http://www.press.uchicago.edu
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Economics and Business: Business--Business Economics and Management Studies
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