Manufacturing Technology, Manufacturing Consumers

The Making of Dutch Consumer Society

Edited by Adri Albert de la Bruhèze and Ruth Oldenziel

Manufacturing Technology, Manufacturing Consumers
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Edited by Adri Albert de la Bruhèze and Ruth Oldenziel

Distributed for Amsterdam University Press

249 pages | 6 2/3 x 9 4/9 | © 2009
Paper $49.50 ISBN: 9789052603346 Published April 2009 For sale only in the United States, its dependencies, the Philippines, and Canada
Mass consumption is never self-evident. Consumption develops in tandem with production and with new social and institutional arrangements. Manufacturing Technology, Manufacturing Consumers considers the relation by focusing on the production and consumption of new technologies. It shows how twentieth-century technologies became socially embedded through the activities and interactions of a host of new institutions and organizations including state agencies, consumer and producer associations, corporate organizations, and research institutes. These institutional actors simultaneously imaged, represented, projected, negotiated, and produced new products, consumer practices, and ideas about the consumer. The room for negotiation these actors possessed in the mediated design of technology, its use, and its users depended on social institutions and their power relations.

Manufacturing Technology, Manufacturing Consumers considers how state, civil society, and market relations configured that space differently according to historical circumstance. The book maps the making of Dutch consumer society as part and parcel of the variegated European consumer society through the mediated production and consumption of new technologies, i.e. houses, kitchens, cars, snacks, and radio and TV sets.

1. Theorizing the Mediation Junction for Technology and Consumption
      Ruth Oldenziel and Adri Albert de la Bruhèze
2. Speaking for Consumers, Standing Up as Citizens: The Politics of Dutch Women’s Organizations and the Shaping of Technology, 1880-1980
      Liesbeth Bervoets and Ruth Oldenziel
3. Frozen History: Limitations and Possibilities of Quantitative Diffusion Studies
      Gijs Mom
4. A Utopia in Stone: Mediating in the Name of Working-Class Collectivism
      Liesbeth Bervoets
5. The ‘Family Laboratory’: The Contested Kitchen and the Making of the Modern Housewife
      Anneke van Otterloo and Marja Berendsen
6. Civilizing Motorized Adventure: Automotive Technology, User Culture, and the Dutch Touring Club as Mediator
      Gijs Mom, John Schot, and Peter Staal
7. Corporate Mediation Junctions: Philips and Media in the Netherlands
      Onno de Wit
8. Manufacturing Snacks and Snackers: Unilever and Dutch Snack Consumption
      Adri A. Albert de la Bruhèze

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