Locating the Audience

How People Found Value in National Theatre Wales

Kirsty Sedgman

Locating the Audience

Kirsty Sedgman

Distributed for Intellect Ltd

With a Foreword by John E. McGrath

230 pages | 5 halftones | 7 x 9 | © 2016
Cloth $100.00 ISBN: 9781783205714 Published February 2016
How do audiences experience live performances? What is gained when a national theater is born? These questions and more are the subject of Locating the Audience—the first in-depth study of how people form relationships with a new theater company. Investigating the inaugural season of National Theatre Wales, Kirsty Sedgman explores how different people felt about the way their communities were engaged and their places “performed” by the theater’s productions. Mapping the complex interplay between audience experience and identity, the book presents a significant contribution to our contemporary project of defining cultural value. Rather than understanding value as an end point—“impact”—Sedgman makes the provocative claim that cultural value can better be understood as a process. By talking to audiences and capturing pleasures and disappointments, Locating the Audience shows the meaning-making process in action.
Contents
Foreword by John E. McGrath
Preface
Acknowledgements
Chapter 1: Why (and How to) Study Theater Audiences?
Chapter 2: Dancing into a Minefield: The Launch of National Theatre Wales
Chapter 3: ‘Local’ Theatre for ‘Local’ People: Framing Audience Response
Chapter 4: For Mountain, Sand & Sea
Chapter 5: The Persians
Chapter 6: ‘Do You Think the Audience Will Get It?’

Bibliography
Appendix 1: National Theatre Wales’ First-Year Productions
Appendix 2: Methodological Appendix
Appendix 3: Post-Show Questionnaire
Index
For more information, or to order this book, please visit http://www.press.uchicago.edu
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