Paper $42.95 ISBN: 9781933253138 Published May 2009

Life Stages of the Museum Visitor

Building Engagement Over a Lifetime

Susie Wilkening and James Chung

Life Stages of the Museum Visitor
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Susie Wilkening and James Chung

Distributed for American Alliance of Museums Press

163 pages | 7 x 10 | © 2009
Paper $42.95 ISBN: 9781933253138 Published May 2009
Life Stages of the Museum Visitor: Building Engagement Over a Lifetime offers a rich array of new data about how and why museum visitors behave as they do at different stages of their lives, and how museums can respond to the changing needs and perceptions of their audiences. With smart and engaging analysis, authors Wilkening and Chung point toward the goal of creating museum advocates for life.
Contents

Acknowledgements

Preface

Introduction

                Museums and Community

1. Generational Dynamics at Play

                An Open Letter from Museum Advocates of America

2. The Research

                Does Anyone Care About Me?  

3. The Changing Face of America

                Top Ten-No, Top 14-List of Interpretation Preferences

4. Museum Advocates, Part 1: Who Are They?

                Getting the Word Out

5. Museum Advocates, Part 2: Where Do They Come From?

                Where Is Everyone?

6. The Challenge of Moms

                Giving: It Is All About Age

7. “We’ve Outgrown Museums”: Middle-School Students

                Best and Worst Thank You Notes Ever

8. Generation Y

                Difficult Issues, Inclusive History

9. Older Women, The Dream Visitors

                Seeking Respite and Retreat

10. Older Men: Amazing Grace

                 Authenticity and Museums

11. Six Trends

Index

For more information, or to order this book, please visit http://www.press.uchicago.edu
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