“This is an excellent book on an important subject. It is scholarly, accessible, full of interesting points about a wide variety of sporting activities, and very readable. Stylishly written, often with a sense of humour, it succeeds in bringing to life a host of academic debates about sport and popular culture in modern Britain and modern Wales. There is very effective occasional use of quotations from sources, and an eye for the telling detail that keeps the text moving along. I would imagine that this book will sell very well amongst students as well as being suited to a wider reading public. Its organization and structure are clear and well-managed, and the essay on further reading is invaluable. A very wide range of sports are handled, and significant attention is given to the interaction of sport with issues of gender, class, race and disability. Every effort is made to attain a sense of regional and local diversity, and change over time is extremely well handled.” –Professor Chris Williams, University of Wales Swansea
