How Metaphors Matter in New Media

Transcoding the Digital

Marianne van den Boomen

How Metaphors Matter in New Media

Marianne van den Boomen

Distributed for Amsterdam University Press

288 pages | 2 halftones, 5 line drawings | 6 x 9 | © 2015
Paper $43.50 ISBN: 9789089647689 Will Publish December 2017 For sale only in the United States, its dependencies, the Philippines, and Canada
How Metaphors Matter in New Media examines the role of metaphors in our daily encounters with computers and networks. While concepts such as that of the desktop and the window may be easily recognized, this study reveals the vast wealth of metaphors, ranging from icons and e-mail to Facebook friends, tweets, and cyberspace, that are a part of technology today. These and other metaphors frame how we access the black boxes of software and machinery, which in turn organize and reconfigure society. A wide-ranging examination drawn from theories of metaphor, this book is an innovative treatment of today’s digital media.
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