Cloth $110.00 ISBN: 9780859898119 Published March 2008 For sale in North and South America only
Paper $45.00 ISBN: 9780859898126 Published March 2008 For sale in North and South America only

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Going to the Movies

Hollywood and the Social Experience of the Cinema

Edited by Richard Maltby, Melvyn Stokes, and Robert C. Allen

Going to the Movies
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Edited by Richard Maltby, Melvyn Stokes, and Robert C. Allen

Distributed for University of Exeter Press

512 pages | 40 halftones | 6 x 9 | © 2007
University of Exeter Press - Exeter Studies in Film History
Cloth $110.00 ISBN: 9780859898119 Published March 2008 For sale in North and South America only
Paper $45.00 ISBN: 9780859898126 Published March 2008 For sale in North and South America only
A nickelodeon screening a Charlie Chaplin silent classic, the downtown arthouse cinemas that made Antonioni and Cassavetes household names, the modern suburban megaplex and its sold-out Friday night blockbuster: how American and global audiences have viewed movies is as rich a part of cinematic history as what we’ve seen on the silver screen. Going to the Movies considers the implications of this social and cultural history through an analysis of the diverse historical and geographical circumstances in which audiences have viewed American cinema. Featuring a distinguished group of film scholars—including Richard Abel, Annette Kuhn, Jane Gaines, and Thomas Doherty—whose interests range broadly across time and place, this volume analyzes the role of movie theatres in local communities, the links between film and other entertainment media, non-theatrical exhibition, and trends arising from the globalization of audiences. Emphasizing moviegoing outside of the northeastern United States, as well as the complexities of race in relation to cinema attendance, Going to the Movies appeals to the global citizen of cinema—locating the moviegoing experience in its appeal to the heart and mind of the audience, whether it’s located in a South African shanty town or the screening room of a Hollywood production lot.
Contents

List of Illustrations

Notes on Contributors

Acknowledgements

Introduction

Richard Maltby and Melvyn Stokes

Part I: Studies of Local Cinema Exhibition

  1. Race, Region, and Rusticity: Relocating U.S. Film History

Robert C. Allen

  1. Tri-racial Theaters in Robeson County, North Carolina, 1896-1940

Christopher J. McKenna

  1. The White in the Race Movie Audience

Jane M. Gaines

  1. Sundays in Norfolk: Toward a Protestant Utopia Through Film Exhibition in Norfolk, Virginia, 1910-1920

Terry Lindvall

  1. Patchwork Maps of Moviegoing, 1911-1913

Richard Abel

  1. Next Year at the Moving Pictures: Cinema and Social Change in the Jewish Immigrant Community

Judith Thissen

  1. ‘Four Hours of Hootin’ and Hollerin’’: Moviegoing and Everyday Life Outside of the Movie Palace

Jeffrey Klenotic

  1. Cinemagoing in the United States in the mid-1930s: A Study Based on the Variety Dataset

Mark Glancy and John Sedgwick

  1. Race Houses, Jim Crow Roosts, and Lily White Palaces: Desegregating the Motion Picture Theater

Thomas Doherty

Part II: Other Cinema: Alternatives to Theatrical Exhibition

  1. The Reel of the Month Club: 16mm Projectors, Home Theaters and Film Libraries in the 1920s

Haidee Wasson

  1.  Early Art Cinema in the U.S.: Symon Gould and the Little Cinema Movement of the 1920s

Anne Morey

  1. Free Talking Picture—Every Farmer is Welcome: Non-theatrical Film and Everyday Life in Rural America during the 1930s

Gregory A. Waller

  1. Cinema’s Shadow: Reconsidering Non-theatrical Exhibition

Barbara Klinger

Part III: Hollywood Movies in Broader Perspective: Audiences at Home and Abroad

  1. Changing Images of Movie Audiences

Richard Butsch

  1. ‘Healthy Films from America’: The Emergence of a Catholic Film Mass Movement in Belgium and the Realm of Hollywood, 1928-1939

Daniel Biltereyst

  1. The Child Audience and the ‘Horrific’ Film in the 1930s Britain

Annette Kuhn

  1. Hollywood in Vernacular: Translation and Cross-cultural Reception of American Films in Turkey

Ahmet Gürata

  1. Cowboy Modern: African Audiences, Hollywood Films and Visions of the West

Charles Ambler

  1. ‘Opening Everywhere’: Multiplexes and the Speed of Cinema Culture

Charles R. Acland

  1. ‘Cinema Come to Life at the Cornerhouse, Nottingham’: ‘American’ Exhibition, Local Politics and Global Culture in the Construction of the Urban Entertainment Centre

Mark Jancovich

Notes

Index

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