71 graphs, 7 tables
6 3/4 x 9 1/2
The generalization of microeconomics enables model descriptions of economic rationality, even in fields that standard microeconomics more or less avoids, like nonprofit sectors of market economies, altruism, or externalities. Here, the authors broaden the scope of microeconomics while treating standard profit/umaximization as a special case. They argue, ultimately, that the generalizing criterion is a Darwinian maximization of the probability of survival.