Paper $30.00 ISBN: 9780745326788 Published December 2009 For Sale in All Americas and the Caribbean except Canada
Cloth $90.00 ISBN: 9780745326405 Published December 2009 For Sale in All Americas and the Caribbean except Canada

Cool Capitalism

Jim McGuigan

Cool Capitalism

Jim McGuigan

Distributed for Pluto Press

288 pages | 5.31496 x 8.46457
Paper $30.00 ISBN: 9780745326788 Published December 2009 For Sale in All Americas and the Caribbean except Canada
Cloth $90.00 ISBN: 9780745326405 Published December 2009 For Sale in All Americas and the Caribbean except Canada

Thomas Frank coined the term ‘the conquest of cool’. This book shows how this conquest is at the heart of the dynamics of contemporary capitalism.

Jim McGuigan argues that 'cool capitalism' incorporates disaffection into capitalism itself, absorbing rebellion and thereby neutralising opposition to the present system of culture and society.

McGuigan explores a huge variety of cultural examples, from the sleek images of mainstream advertising, to the fringes of artistic production, offering a vigourous critique of our understanding of subversion, resistance and counter-culturalism.

Has capitalism really colonised our planet? McGuigan shows that there is still some space left for rebellion against the seductive power of the free market economy.

Contents

Preface and Acknowledgements
Introduction - On 'Cool'
1 The Spirits of Capitalism
2 The Great Refusal
3 Consumer Culture
4 Market Values
5 Working Life
6 Anti-Capitalism Revisited
Notes
Index

For more information, or to order this book, please visit http://www.press.uchicago.edu
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