Animal Rights Activism

A Moral-Sociological Perspective on Social Movements

Kerstin Jacobsson and Jonas Lindblom

Animal Rights Activism

Kerstin Jacobsson and Jonas Lindblom

Distributed for Amsterdam University Press

160 pages | 2 halftones, 1 line drawing | 6 x 9
Cloth $99.00 ISBN: 9789089647641 Published February 2017 For sale only in the United States, its dependencies, the Philippines, and Canada
We’re in an era of ever increasing attention to animal rights, and activism around the issue is growing more widespread and prominent. In this volume, Kerstin Jacobsson and Jonas Lindblom use the animal rights movement in Sweden to offer the first analysis of social movements through the lens of Emile Durkheim’s sociology of morality. By positing social movements as essentially a moral phenomenon—and morality itself as a social fact—the book complements more structural, cultural, or strategic action–based approaches, even as it also demonstrates the continuing value of classical sociological approaches to understanding contemporary society.
Contents
Preface
 
1 Introduction: A Moral-Sociological Perspective on Social Movements
A Sociology of Morals and the Research on Social Movements
Rethinking Concepts in the Study of Social Movements
                Collective identity
                Framing
                Emotions
                Deviance
                Social status
A Moral-Sociological Study of Animal Rights Activism
Outline of the book
 
2 Moral Reflexivity
Sources of Moral Reflexivity
Reflexive Performance in Activism
Moral Hierarchies
Moral Resonance
Balancing Efficacy and Purity
Conclusion
 
3 Emotion Work
The Importance of Moral Emotions in Activism
Morality and Emotions in Social Movements
Types of Emotion Work in Animal Rights Activism
                Containing
                Ventilation
                Ritualization
                Micro-shocking
                Normalization of Guilt
Conclusion
 
4 Secular Religion
A Neo-Durkheimian Perspective on Secular Religion
Our Perspective in Relation to Previous Research
Elements of Secular Religion in Animal Rights Activism
                Experiences of Awakening and Conversion
                Dedication and Commitment
                A Meaning in Suffering and Guilt
                The Moral Community and the Surrounding World
                Protection of the Sacred
                Rituals
Conclusion
 
5 Deviance Management
Activists as Entrepreneurial Deviants
Strategies for Managing Social Stereotypes in Activism
                The Significance of Social Stereotypes
                Behavioral Strategies: Passing and Confronting
                Psychological Strategies: The Techniques of Neutralization and Idealization
                Strategies at the Group Level: A Cohesive and Transformative Subculture
                The Dialectics of Deviance Management in Activism
Conclusion
 
6 Summation
 
References
Index
List of Figures
 
For more information, or to order this book, please visit http://www.press.uchicago.edu
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