Voting
A Study of Opinion Formation in a Presidential Campaign
416 pages
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© 1954
Voting is an examination of the factors that make people vote the way they do. Based on the famous Elmira Study, carried out by a team of skilled social scientists during the 1948 presidential campaign, it shows how voting is affected by social class, religious background, family loyalties, on-the-job relationships, local pressure groups, mass communication media, and other factors. Still highly relevant, Voting is one of the most frequently cited books in the field of voting behavior.
For more information, or to order this book, please visit http://www.press.uchicago.edu
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Political Science: Political Behavior and Public Opinion
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