Consuming Youth
Vampires, Cyborgs, and the Culture of Consumption
Inspired by Marx's use of the cyborg vampire as a metaphor for the objectification of physical labor in the factory, Latham shows how contemporary images of vampires and cyborgs illuminate the contradictory processes of empowerment and exploitation that characterize the youth-consumer system. While the vampire is a voracious consumer driven by a hunger for perpetual youth, the cyborg has incorporated the machineries of consumption into its own flesh. Powerful fusions of technology and desire, these paired images symbolize the forms of labor and leisure that American society has staked out for contemporary youth.
A startling look at youth in our time, Consuming Youth will interest anyone concerned with film, television, and popular culture.
Cognitive Science: General Works
Economics and Business: Economics--General Theory and Principles
Sociology: Sociology of Arts--Leisure, Sports
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