The Affect Effect
Dynamics of Emotion in Political Thinking and Behavior
In sixteen seamlessly integrated essays, thirty top scholars approach this topic from a broad array of angles that address four major themes. The first section outlines the philosophical and neuroscientific foundations of emotion in politics, while the second focuses on how emotions function within and among individuals. The final two sections branch out to explore how politics work at the societal level and suggest the next steps in modeling, research, and political activity itself. Opening up new paths of inquiry in an exciting new field, this volume will appeal not only to scholars of American politics and political behavior, but also to anyone interested in political psychology and sociology.
“If you want to know how hope, fear, anxiety, and anger—among other emotions—shape the way we think and act politically, read this book! It’s the most thorough and up-to-date summary on the subject, from the philosophy of Aristotle to the latest developments in the cognitive neurosciences and political communication. The contributors are leading scholars who confront their own theories, concepts, findings, and methods (which go from classic survey research and experimentations to sticking electrodes in the brain), as well as their disagreements with each other. That’s what makes the book fascinating. It shows science in the making, building on its internal controversies and debates. And the central argument is optimistic. Far from throwing citizens into the arms of authoritarian leaders, emotions, especially anxiety, help them to think rationally and act strategically.”<Nonna Mayer, Centre de Recherches Politiques de Sciences Po, Paris (CEVIPOF)>
“The Affect Effect is an excellent overview of research on emotion in politics and where that research is likely to head in the future. It’s on the cutting edge of a growing movement in the social sciences to explore the various intersections of neuroscience, biology, psychology, evolutionary economics, and the genetic bases of behavior. No one walking away from this book could entertain the notion that cognition is all that matters in political behavior: emotion is often the driving force behind—and works in conjunction with—cognition.”<Elizabeth Theiss-Morse, University of Nebraska, Lincoln>
W. RUSSELL NEUMAN, GEORGE E. MARCUS, ANN N. CRIGLER & MICHAEL MACKUEN
PART I. PUTTING THE AFFECT EFFECT IN PERSPECTIVE
MICHAEL A. NEBLO
3 Political Cognition as Social Cognition: Are We All Political Sophisticates?
DARREN SCHREIBER
4 Emotional Processing and Political Judgment: Toward Integrating Political Psychology and Decision Neuroscience
MICHAEL L. SPEZIO & RALPH ADOLPHS
PART II. MICRO MODELS
DAN CASSINO & MILTON LODGE
6 The Third Way: The Theory of Affective Intelligence and American Democracy
MICHAEL B. MACKUEN, GEORGE E. MARCUS, W. RUSSELL NEUMAN & LUKE KEELE
7 Affective Intelligence and Voting: Information Processing and Learning in a Campaign
DAVID P. REDLAWSK, ANDREW J. W. CIVETTINI & RICHARD R. LAU
8 Identities, Interests, and Emotions: Symbolic versus Material Wellsprings of Fear, Anger, and Enthusiasm
TED BRADER & NICHOLAS A. VALENTINO
9 On the Distinct Political Effects of Anxiety and Anger
LEONIE HUDDY, STANLEY FELDMAN & ERIN CASSESE
10 Don't Give up Hope: Emotions, Candidate Appraisals, and Votes
MARION R. JUST, ANN N. CRIGLER & TODD L. BELT
PART III. MACRO MODELS
DORIS GRABER
12 Meaning, Cultural Symbols, and Campaign Strategies
DAVID C. LEEGE & KENNETH D. WALD
13 Testing Some Implications of Affective Intelligence Theory at the Aggregate Level
PETER F. NARDULLI & JAMES H. KUKLINSKI
PART IV. NEXT STEPS IN RESEARCH AND OUTREACH
ARTHUR LUPIA & JESSE O. MENNING
15 The Affect Effect in the Very Real World of Political Campaigns
DAN SCHNUR
16 Cognitive Neuroscience and Politics: Next Steps
ROSE MCDERMOTT
Contributors
Index
Cognitive Science: General Works
Political Science: Political Behavior and Public Opinion
Psychology: General Psychology
Sociology: Social Change, Social Movements, Political Sociology
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