Distributed for the Center for the Study of Language and Information
The Media Equation
How People Treat Computers, Television, and New Media Like Real People and Places
305 pages, 6 x 9
©
1996, 2002
Paper $22.00
ISBN: 9781575860534
Published January 2003
Preface Introduction 1 The Media Equation Media and Manners 2 Politeness 3 Interpersonal Distance 4 Flattery 5 Judging Others and Ourselves Media and Personality 6 Personality of Characters 7 Personality of Interfaces 8 Imitating Personality Media Emotion 9 Good versus Bad 10 Negativity 11 Arousal Media and Social Roles 12 Specialists 13 Teammates 14 Gender 15 Voices 16 Source Orientation Media and Form 17 Image Size 18 Fidelity 19 Synchrony 20 Motion 21 Scene Changes 22 Subliminal Images Final Words 23 Conclusions about the Media Equation References Chapter References Author Index
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