The Invention of Culture

Preface
Introduction
1. The Assumption of Culture
The idea of culture
Making culture visible
The invention of culture
2. Culture as Creativity
Fieldwork is work in the field
The ambiguity of "culture"
The wax museum
"Road belong culture"
3. The Power of Invention
Invention is culture
Control
The necessity of invention
The magic of advertising
4. The Invention of Self
An important message for you about the makers of time
Learning personality
On "doing your own thing": The world of immanent humanity
Learning humanity
5. The Invention of Society
Culture "change": Social convention as inventive flow
The invention of language
The invention of society
The rise of civilizations
6. The Invention of Anthropology
The allegory of man
Controlling culture
Controlling nature
The end of synthetic anthropology
Index