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Joseph Turow

Breaking Up America

Advertisers and the New Media World

256 pages,  6 x 9  © 1997

Cloth $25.00

ISBN: 9780226817491   Published May 1997

Paper $21.00

ISBN: 9780226817507   Published December 1998

E-book from $5.00 to $21.00 (about e-books)

ISBN: 9780226817514

Related links: Read an excerpt.

Preface
1. Targeting a New World
2. In Mass Marketing's Shadow
3. The Roots of Division
4. Mapping a Fractured Society
5. Signaling Divisions
6. Tailoring Differences
7. Planning a Fractured Future
8. Image Tribes
Notes
Index
Subjects


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