The Reasoning Voter
Communication and Persuasion in Presidential Campaigns
2d edition
332 pages, 26 tables 6 x 9
©
1991, 1994
Cloth $29.00
ISBN: 9780226675442
Published October 1991
Paper $19.00
ISBN: 9780226675459
Published June 1994
Acknowledgments Prologue 1. The Reasoning Voter 2. Acquiring Data: The Process of Becoming Informed 3. Going without Data: Information Shortcuts 4. Going beyond the Data: Evidence and Inference in Voting 5. Attributable Benefits and Political Symbols 6. Expectations and Reassessments: Surges and Declines in Presidential Primaries 7. The Democratic Primaries of 1976: Watergate and the Rise of Jimmy Carter 8. The Republican Primaries of 1980: George Bush, Ronald Reagan, and the Legacy of '76 9. The Fight to Redirect the Democratic Coalition in 1984 10. Conclusion Notes Biography Index
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