Reluctant Capitalists
Bookselling and the Culture of Consumption
328 pages, 6 x 9
©
2006
Cloth $35.00
ISBN: 9780226525907
Published April 2006
Paper $20.00
ISBN: 9780226525914
Published May 2007
Related links: Read an excerpt.
Acknowledgments
1. Commercial Culture and Its Discontents 2. From Dry Goods Merchant to Internet Mogul: Bookselling through American History 3. Providing for the Sovereign Consumer: Selecting and Recommending Books 4. Designing the Bookstore for the Standardized Consumer 5. Serving the Entertained Consumer: The Multifunction Bookstore 6. Bargaining with the Rational Consumer: Selling the Low-Cost Book 7. The Revolt of the Retailers: Independent Bookseller Activism 8. Pursuing the Citizen-Consumer: Consumption as Politics Appendix: Ownership Histories of Major American Chain Bookstores Notes
Bibliography
Index
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