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Richard A. Lanham

The Economics of Attention

Style and Substance in the Age of Information

326 pages, 27 halftones, 4 diagrams  6 x 9  © 2006

Cloth $29.00

ISBN: 9780226468822   Published May 2006

Paper $18.00

ISBN: 9780226468679   Published September 2007

Related links: Read an excerpt and an interview with the author.

List of Illustrations
Preface
1. Stuff and Fluff
2. Economists of Attention
3. What’s Next for Text?
4. An Alphabet That Thinks
5. Style/Substance Matrix
6. Barbie and the Teacher of Righteousness
7. The Audit of Virtuality
8. Revisionist Thinking
Acknowledgments
Notes
Works Cited
Index
Subjects



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