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Steven Kemper

Buying and Believing

Sri Lankan Advertising and Consumers in a Transnational World

248 pages, 13 halftones  6 x 9  © 2001

Cloth $59.00

ISBN: 9780226430409   Published May 2001

Paper $25.00

ISBN: 9780226430416   Published May 2001

Preface
Introduction
1. Advertising as a Global Business
2. Facing the Nation
3. Local Ways of Being Foreign
4. The Sri Lankan Advertising Business
5. In the Local Idiom
6. Banking and Belonging
7. No. 37, Sapugaswatte Road
8. The Home and the World
Bibliography
Index
Subjects



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