Buying and Believing
Sri Lankan Advertising and Consumers in a Transnational World
248 pages, 13 halftones 6 x 9
©
2001
Cloth $59.00
ISBN: 9780226430409
Published May 2001
Paper $25.00
ISBN: 9780226430416
Published May 2001
Preface Introduction 1. Advertising as a Global Business 2. Facing the Nation 3. Local Ways of Being Foreign 4. The Sri Lankan Advertising Business 5. In the Local Idiom 6. Banking and Belonging 7. No. 37, Sapugaswatte Road 8. The Home and the World Bibliography Index
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