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Robert Jackall and Janice M. Hirota

Image Makers

Advertising, Public Relations, and the Ethos of Advocacy

341 pages, 14 halftones  6 x 9  © 2000, 2003

Cloth $28.00

ISBN: 9780226389165   Published July 2000

Paper $20.00

ISBN: 9780226389172   Published September 2003

1. Funhouse Mirrors
The Apparatus of Advocacy
2. Advertising the Great War
3. Public Relations for Advertising
The Ethos of Advocacy
4. Turning the World Upside Down
5. Advocacy as a Profession
6. Habits of Mind
7. Advocacy as a Vocation
The Discernment of Representations
8. Make-Believe Worlds
Subjects



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