In Defense of Negativity
Attack Ads in Presidential Campaigns
Cloth $47.50
ISBN: 9780226284989
Published April 2006
Paper $21.00
ISBN: 9780226284996
Published April 2006
Related links: See a special feature, John Geer's Attack Ad Hall of Fame.
List of Illustrations Acknowledgments 1. The Need for Negativity: An Introduction 2. Assessing Negativity 3. The Information Environment and Negativity 4. Evaluating Character Attacks 5. Evaluating the Content of Negative and Positive Issue Appeals 6. Dragging the Truth into the Gutter? The News Media, Negativity and the 1988 Campaign 7. Negativity, Democracy, and the Political System Appendix
Notes
References Index
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