Aristotle's Rhetoric

Acknowledgments

Introdcution: Aristotle's Rhetoric and the Professionalization of Virtue

I. Aristotle's Rhetoric: Between Craft and Practical Wisdom
Aristotle's Project: A civic, Practical Art of Rhetoric
Guiding vs. Given Ends
From Internal/External Ends to Energeia/Kinesis
Rhetoric and Phronesis
Civic vs. Professional Arts

II. The Kinds of Rhetoric
The Plurality of Practical Discourse and the Diversity of Goods
Plurality, Function, and the Three Kinfs of Rhetoric
Plurality, Diversity, and the Incommensurablility
From Guiding Ends to Species

III. Rhetorical Topics and Practical Reason
Topics and the Marriage of Politics and Dialectic
Deliberative Rhetoric: Rhetoric
Epideictic Rhetoric: Rhetoric
Topics and Practical Reason

IV. Deliberative Rationality and the Emotions
Corrupting and Enabling Emotions
The Place of the Emotions in Rhetorical Arugment
Love and Anger, Eunia and Thymos
Aristotle's Definition of Emotion: How Emotions Modify Judgment
Pleasure, Pain, and Good Practical Decisions
The Political Function of Emotion
The Emotions, Good Action, and the Good Life

V. Why Reasoning Persuades
Arguing and Persuading
Arguing and Persuading: Ethos and Trust
Logical Forma and Rhetorical Forms
How Examples Persuade
How Enthymemes Persuade
Rhetorical Persuasion and Practical Reason

VI. Making Discourse Ethical: Can I Be Too Rational?
The Problem and the Evidence
Character and Rhetorical Invention
Why Rhetorical Needs Ethos
Ethos and Trust: SPeaker and Audience
Artful Ethos and Real Ethos
How Maxims Make Discourse Ethical
Rhetoric, Cleverness, and Phronesis

VII. How to Tell the Rhetorician from the Sophist, and Which One to Bet On
Energeia and Praxis
The Internal Ends of Art and Virtue
The Art and Virtue of Truth-telling
The Moral Point of View and the Rhetorical Point of View
The Moral Ambiguity of Rhetoric, and the Moral Ambiguity of Morality

VIII. Aristotle's Rhetoric and the History of Prudence

Notes

Bibliography

Index to Passages from Aristotle

General Index