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Gabrielle Esperdy

Modernizing Main Street

Architecture and Consumer Culture in the New Deal

318 pages, 66 halftones  6 x 9  © 2008
Series: Center for American Places - Center Books on American Places

Cloth $35.00

ISBN: 9780226218007   Published May 2008

Acknowledgments       

Introduction     

1          Main Street, U.S.A.     

2          The New Deal on Main Street 

3          Marketing Modernization         

4          The Architecture of Consumption         

5          Modernism on Main Street      

6          Conclusion: A Main Street Modernized

A Note on Sources      

Notes
            Index

Subjects



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