Franchising Dreams
The Lure of Entrepreneurship in America
196 pages, 5-1/4 x 8
©
2002
Cloth $22.50
ISBN: 9780226051901
Published May 2002
Paper $17.00
ISBN: 9780226051918
Published April 2004
Related links: Read an interview with the author.
Acknowledgments 1 Introduction 2 Franchise Fundamentals 3 King Cleaners 4 Sign Masters 5 Star Muffler 6 Social Profile of Franchisees 7 Networks, Alliances, and Survival 8 Franchisor Uncertainties 9 Control 10 Epilogue Index
|