phoenix

[jacket image]
[Add to cart]
or
Print an order form.

Peter M. Birkeland

Franchising Dreams

The Lure of Entrepreneurship in America

196 pages,  5-1/4 x 8  © 2002

Cloth $22.50

ISBN: 9780226051901   Published May 2002

Paper $17.00

ISBN: 9780226051918   Published April 2004

Related links: Read an interview with the author.

Acknowledgments
1 Introduction
2 Franchise Fundamentals
3 King Cleaners
4 Sign Masters
5 Star Muffler
6 Social Profile of Franchisees
7 Networks, Alliances, and Survival
8 Franchisor Uncertainties
9 Control
10 Epilogue
Index
Subjects



You may purchase this title at these fine bookstores. Outside the USA, consult our international information page.

Questions about this title? email sales@press.uchicago.edu.