Distributed for Intellect Ltd
Audiences and Publics
When Cultural Engagement Matters for the Public Sphere
Paper $40.00
ISBN: 9781841501291
Published August 2005
Not for sale in the UK, Europe, Australia, New Zealand, or select South East Asia countries
In today’s thoroughly mass-mediated world, audiences and publics are, of course, composed of the same people. Yet social science traditionally treats them quite differently. Indeed, it is commonplace to define audiences in opposition to the public: in both popular and elite discourses, audiences are denigrated as trivial, passive, individualised, while publics are valued as active, critically engaged and politically significant.
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