News That Matters

"News That Matters does matter, because it demonstrates conclusively that television newscasts powerfully affect opinion. . . . All that follows, whether it supports, modifies, or challenges their conclusions, will have to begin here."—Aaron Wildavsky, The Public Interest

"Because of its methodological integrity and richness, News That Matters is likely to be regarded as an impressive, possibliy grounbreaking work."—Neil Postman, New York Times Book Review