Emotional Decisions

Mary Frances Luce is associate professor of marketing at the Wharton School of the University of Pennsylvania. James R. Bettman and John W. Payne are both on the faculty of the Fuqua School of Business, Duke University; the former is the Burlington Industries Professor of Marketing and the latter is the Joseph J. Ruvane Jr. Professor of Management, professor of psychology, and research professor of statistics and decision sciences.