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Ted Brader

Campaigning for Hearts and Minds

How Emotional Appeals in Political Ads Work

280 pages, 52 halftones, 30 line drawings, 14 tables  6 x 9  © 2006
Series: Studies in Communication, Media, and Public Opinion

Cloth $65.00

ISBN: 9780226069883   Published January 2006

Paper $26.00

ISBN: 9780226069890   Published January 2006

Ted Brader is assistant professor of political science and faculty associate at the Center for Political Studies of the Institute for Social Research at the University of Michigan.
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